Sally Beauty Holdings, Inc. (Name to be changed from Sally Holdings, Inc.) (SBH)

Competitors to Sally Beauty Holdings, Inc. (Name to be changed from Sally Holdings, Inc.) (SBH)

Amazon 

Amazon has increasingly become a major competitor to Sally Beauty by providing a wide selection of beauty and personal care products online, often at competitive prices. Customers can quickly compare products and read reviews, which is a significant factor in the beauty industry. Although Sally Beauty has a strong physical presence in many areas, Amazon's convenience and overall product range allow it to attract consumers who prefer online shopping. Due to its robust logistics and customer service capabilities, Amazon holds a substantial competitive advantage over company-specific retailers like Sally Beauty.

Beauty Supply Stores (Independent Chains)

Independent beauty supply stores often compete with Sally Beauty on a local level by offering personalized service and unique product selections tailored to their communities. These stores can provide a more intimate shopping experience and have the flexibility to adapt to local trends faster than larger chains. However, they may struggle with inventory scale and brand recognition compared to Sally Beauty. While independent stores can carve out market share in specific regions, Sally Beauty's extensive network and economies of scale give it a significant competitive advantage nationally.

CosmoProf (a division of Sally Beauty)

CosmoProf is Sally Beauty's own professional beauty supply division, catering exclusively to licensed beauty professionals. Although it operates under the umbrella of Sally Beauty, it still competes internally by providing a more targeted selection of salon-grade products, specialized training, and professional education. The competition between Sally Beauty and CosmoProf is unique since they are part of the same company, but they serve different target markets—CosmoProf focusing on professionals while Sally Beauty targets DIY consumers. This internal competition allows Sally Beauty to leverage its resources effectively, but it may face challenges in differentiation.

Ulta Beauty, Inc. 

Ulta Beauty is a leading beauty retailer that competes with Sally Beauty by offering a wide range of beauty products, including cosmetics, skincare, haircare, and fragrance, all under one roof. Ulta differentiates itself with its upscale shopping experience, loyalty programs, and in-store salons, which appeal to a broader customer base. While Sally Beauty targets professional beauty supply and the DIY segment, Ulta's focus on both the professional and retail markets allows it to capture customers looking for a more diverse shopping experience. This strong brand presence and customer loyalty give Ulta a competitive advantage over Sally Beauty.

Walmart 

Walmart competes with Sally Beauty by offering a wide range of health and beauty products at competitive prices, benefiting from its low-cost model and extensive distribution network. Consumers often shop at Walmart for affordability and convenience, which can make it a preferred choice for budget-conscious customers. While Sally Beauty focuses on professional supplies and consumer beauty products, Walmart’s mass-market appeal and diverse beauty product range can overshadow Sally's niche market. This strong market position and operational efficiencies give Walmart a competitive edge in beauty retail.