Amer Sports, Inc. Ordinary Shares (AS)

Competitors to Amer Sports, Inc. Ordinary Shares (AS)

Adidas AG

Adidas operates in a similar space as Amer Sports by offering sportswear and equipment. The competition hinges on design innovation, brand endorsements, and global reach. Adidas emphasizes collaboration with high-profile athletes and celebrities, which helps elevate its brand perception. While Amer Sports has a strong portfolio of brands in specific niches, Adidas's scale and diverse product offerings grant it a more commanding presence in the overall sports market.

Columbia Sportswear Company

Columbia Sportswear directly competes with Amer Sports by focusing on outdoor apparel and equipment for recreational activities. Both companies have cultivated a strong reputation in the outdoor segment, but Columbia often emphasizes its commitment to sustainable practices and innovative materials. While Amer Sports has a diverse brand portfolio that includes winter sports, Columbia’s specialization in hiking and outdoor gear allows it to maintain a competitive edge in outdoor lifestyle markets.

Nike, Inc. 

Nike competes with Amer Sports by providing a strong brand identity and extensive marketing strategies that resonate with athletes and fitness enthusiasts. Nike's innovative product line and significant investments in research and development give it an edge in brand loyalty and consumer recognition. Both companies target similar demographics, but Nike often leads in market share due to its broader range of products and marketing initiatives, positioning it as the industry leader.

Puma SE

Puma competes with Amer Sports by offering a wide range of athletic and lifestyle products that appeal to fashion-conscious consumers as well as athletes. Similar to Adidas and Nike, Puma leverages its global brand partnerships and sponsorships to enhance visibility and engagement. While Amer Sports has niche brands targeting specific sports markets, Puma's broader lifestyle market approach gives it a competitive advantage in reaching diverse consumer segments, though Amer Sports remains strong in its specialized areas.

Under Armour, Inc. 

Under Armour competes with Amer Sports primarily through its focus on performance-oriented athletic gear and a commitment to technology integration. Both companies appeal to similar target markets, but Under Armour’s marketing campaigns and emphasis on the technology-driven performance of its products give it leverage among dedicated athletes. Although Amer Sports has a well-established presence in outdoor and winter sports, Under Armour’s brand identity caters to the performance-focused segment, making it a significant competitor.