Frontier Group Holdings, Inc. - Common Stock (ULCC)

Competitors to Frontier Group Holdings, Inc. - Common Stock (ULCC)

Allegiant Travel Company 

Allegiant Travel Company concentrates on a hybrid business model that allows it to attract budget travelers while also providing services that appeal to leisure travelers. They typically operate flights to underserved markets and charge fees for additional services, similarly to Frontier. Allegiant's focus on vacation packages and partnerships with local attractions allows it to differentiate itself slightly from Frontier, thus granting it a degree of competitive advantage in certain markets.

JetBlue Airways Corporation 

Although JetBlue operates with a slightly higher cost structure compared to Frontier's ultra-low-cost model, it fiercely competes on customer service, in-flight amenities, and loyalty programs. JetBlue’s focus on creating a better customer experience with perks such as more legroom and free snacks gives it an advantage in attracting travelers who value comfort and service over price. This positions JetBlue not just as a competitor but as a more mainstream alternative to Frontier’s low-cost offering.

Southwest Airlines Co. 

Southwest Airlines follows a low-cost carrier approach similar to but distinct from Frontier’s model. While Southwest does charge slightly higher base fares, it offers free checked bags and no change fees, appealing to travelers who may prioritize value over ultra-low fares. Southwest's extensive route network and brand loyalty have provided a significant competitive advantage, ensuring its strong presence in both business and leisure travel sectors, thereby outperforming Frontier.

Spirit Airlines, Inc. 

Spirit Airlines operates within the ultra-low-cost carrier model, similar to Frontier Group Holdings, offering low base fares with a range of optional fees for services such as baggage and seat selection. Spirit frequently competes with Frontier over routes in the same domestic markets, especially in leisure travel to destinations popular among budget-conscious travelers. While both airlines adhere to a similar business model, Spirit has a slightly larger market share, giving it a competitive edge in brand recognition.