trivago N.V. - American Depositary Shares (TRVG)

Competitors to trivago N.V. - American Depositary Shares (TRVG)

Booking Holdings Inc. 

Booking Holdings Inc., which includes brands like Booking.com and Priceline, offers a comprehensive suite of travel services including accommodation, flights, and car rentals. They compete with Trivago primarily by providing an all-in-one platform that allows users to book not only hotels but also flights and other travel-related services. Their larger marketing budget and established brand recognition give them a competitive advantage over Trivago, positioning them as a more versatile option for travelers.

Expedia Group, Inc. 

Expedia Group operates a wide range of travel booking websites, including Expedia.com, Hotels.com, and Vrbo. They offer similar hotel price comparison services as Trivago but also provide package deals and vacation rentals. While Trivago focuses primarily on hotel price comparisons, Expedia has a more diversified portfolio that can attract different segments of the travel market. This allows Expedia to bundle services, giving them a competitive edge.

Google Travel 

Google Travel has become a formidable competitor by integrating travel search capabilities directly into its search engine. Users can find hotel prices, flight information, and travel packages without leaving the Google ecosystem. This seamless integration and the vast amount of user data available give Google a significant competitive advantage over Trivago, as users are often more inclined to use a familiar platform that already offers comprehensive information on a variety of services.

Kayak 

Kayak is also owned by Booking Holdings and serves as a travel search engine, allowing users to compare prices for flights, hotels, and car rentals across various travel sites. While Trivago focuses specifically on hotel bookings, Kayak's broader search capabilities give it an edge in terms of user flexibility and choice. Additionally, Kayak's user-friendly interface and strong marketing help attract users, making it a notable competitor in the travel sector.

Tripadvisor, Inc. 

Tripadvisor is primarily known for its user-generated reviews and recommendations, but it also includes hotel search and booking options. It competes with Trivago by providing comprehensive information and user insights, which can enhance decision-making for travelers. Although Tripadvisor's main focus differs slightly, its existing customer base and strong content marketing offer it an advantage, enabling it to drive traffic and bookings.