Marriott International (MAR)

Competitors to Marriott International (MAR)

Accor S.A.

Accor and Marriott intersect in the competitive landscape of global hospitality, especially in Europe, where Accor boasts a strong presence. Accor's strategy emphasizes local experiences and diverse offerings across its numerous brands, including luxury options like Sofitel and midscale brands such as Novotel. Both companies are committed to expanding their footprint through acquisitions and brand development. While Accor has recently focused on expanding its lifestyle brands, Marriott's expansive loyalty program and a more extensive range of high-end luxury hotels give it a significant advantage in attracting loyal customers. Thus, while Accor provides stiff competition, Marriott's scale and comprehensive offerings position it favorably in the market.

Hilton Worldwide Holdings Inc. 

Hilton Worldwide and Marriott International are two of the largest hotel chains in the world, offering a wide array of brands and services within each of their portfolios. They compete on various fronts, including loyalty programs, customer experience, and global presence. Both companies focus heavily on expanding their portfolio through acquisitions and new brand launches. While both have extensive loyalty programs, Marriott's Bonvoy membership has recently gained a competitive edge with more partnerships and improved benefits, allowing it to attract a large customer base. However, Hilton's consistent emphasis on innovative technology in customer service and its focus on extending its global footprint keep it a formidable competitor in the hospitality industry.

Hyatt Hotels Corporation 

Hyatt and Marriott compete primarily in the upscale to luxury hotel segment, where both aim to offer unique service experiences and premium amenities. Hyatt has carved a niche with its emphasis on personalized service and a more intimate approach, particularly in its smaller boutique hotels like the Unbound Collection. While Marriott boasts a larger overall presence with its extensive brand portfolio ranging from budget to luxury accommodations, Hyatt is catching up in terms of customer loyalty through its World of Hyatt program and initiatives aimed at sustainability and wellness. Overall, Marriott maintains a competitive advantage due to its scale and broad brand presence, but Hyatt's innovative approach in niche markets allows it to compete effectively.

InterContinental Hotels Group (IHG)

InterContinental Hotels Group and Marriott compete within both the midscale and upscale segments of the market. IHG operates numerous well-known brands, including Holiday Inn and Crowne Plaza, focusing on providing quality service at reasonable prices. Marriott's portfolio is broader and includes luxury brands like Ritz-Carlton and St. Regis, allowing it to dominate when it comes to upscale and premium offerings. Both companies have robust loyalty programs, but Marriott Bonvoy, with its extensive partnerships and benefits, tends to attract a larger share of frequent travelers. IHG’s recent focus on improving its loyalty incentives has helped it remain competitive, but Marriott's overall brand recognition and larger number of properties worldwide give it the upper hand.

Wyndham Hotels & Resorts 

Wyndham Hotels & Resorts primarily competes with Marriott in the budget and economy segments of the hotel industry, which has become increasingly competitive as more travelers seek affordable accommodations. While Wyndham focuses on offering value-oriented brands such as Super 8 and Days Inn, Marriott's diverse portfolio includes brands ranging from economy to luxury hotels. Wyndham’s rewards program, Wyndham Rewards, has been attractive to budget-conscious travelers. However, Marriott's larger scale and more expansive range of offerings, along with a more established global footprint, provide it with a competitive edge in attracting both budget and upscale clientele. Because of these factors, Marriott appears to be leading the competition here.