Madison Reed Marks International Women’s Month with Debut of “The Future of Hair Color Is Here,” Its First-Ever Brand Campaign
Madison Reed, the prestige hair color brand revolutionizing the way women experience hair color, today announced the launch of “The Future of Hair Color Is Here.” The brand’s first-ever omnichannel campaign is designed to fuel its next phase of growth and awareness.
Madison Reed Meets Growing Demand for Root Coverage and Advances Its Leadership with the Launch of The Gray Escape Hair & Brow Mascara
Madison Reed, the prestige hair color brand revolutionizing the way women color their hair, today announced the launch of The Gray Escape Hair & Brow Mascara, the brand’s first mascara format designed to make roots and grays disappear instantly while on the go. This innovation represents a meaningful category expansion in temporary gray coverage, part of the fastest-growing segment in hair color, joining its multi-award-winning The Great Cover Up Root Touch Up powder in offering quick, temporary coverage.
Madison Reed Makes History with First-Ever Mother-Daughter NIL Partnership: UConn's Sarah Strong and Boston Celtics VP Allison Feaster Join Team ColorWonder
Madison Reed, the prestige beauty brand revolutionizing the hair color industry, today announced a first-of-its kind expansion of its Team ColorWonder partnerships with the addition of UConn women's basketball standout Sarah Strong and her mother, Boston Celtics Vice President of Team Operations & Organizational Growth Allison Feaster, a Harvard alum, WNBA veteran, and NBA World Champion. This marks the first mother-daughter NIL sponsorship in collegiate sports, reinforcing Madison Reed's commitment to breaking barriers and empowering women across generations.
Executive Hire: Nancy Bigley Joins Madison Reed as President of Stores
Madison Reed, the prestige beauty brand that has disrupted the hair color industry, today announced the appointment of Nancy Bigley as President of Stores.
Madison Reed Launches New AI Tools to Further Its Mission of Revolutionizing the Way Women Color Their Hair
Madison Reed, the prestige beauty brand that has revolutionized the hair color industry, today announced a suite of artificial intelligence (AI) tools to further drive automation and efficiencies while improving the experience for guests and employees. Since launching in 2013, Madison Reed has been a steward in leveraging technology, including AI, and now the company is taking it a step further by rolling out agentic AI tools to elevate customers’ end-to-end journey with the brand and streamline its brick-and-mortar operations.
Madison Reed Hair Color Makes International Debut with Ulta Beauty Launch in Mexico
Madison Reed, the prestige beauty brand revolutionizing the hair color industry in the U.S., today announced its global expansion with the launch of its salon-quality hair color in Ulta Beauty's inaugural international location in Mexico City, Mexico.
Empowering Women On and Off the Court: Madison Reed launches Year Two of Game-Changing Partnerships in Women’s Basketball
Madison Reed, the prestige beauty brand revolutionizing the hair color industry, today announced the expansion of its groundbreaking partnerships across women’s basketball including the return of Team Color Wonder with an expanded roster; plans with Impact Advisors and Brand Ambassadors Paige Bueckers and Azzi Fudd; and an activation to kick off its second year with UConn Athletics and their Women’s Basketball program.
