Articles from EDO

EDO, the TV outcomes company, today announced the integration of its Convergent TV measurement with global advertising technology leader The Trade Desk (NASDAQ: TTD). The partnership marks the first time advertisers on The Trade Desk platform can access EDO’s investment-grade data across all brand categories. The new solution empowers advertisers to measure and optimize their convergent TV investments within existing workflows.

Quick-service restaurant (QSR) brands have long turned to TV advertising to drive foot traffic, but not all impressions deliver the same value. In a climate of economic uncertainty and tighter marketing budgets, new research from TV outcomes company EDO shows that advertisers who focus on impression quality, as measured by consumer ad engagement, can unlock greater performance and boost digital channels without additional spend.

EDO, the TV outcomes company, is launching Engaged Audience Planning to help convergent TV marketers optimize media plans for both reach and outcomes within their existing planning solutions. The interoperable offering delivers an automated, scalable way for advertisers to test various investment scenarios and fine-tune their strategies before committing to a final media plan — making it especially valuable for buyers and sellers navigating the uncertainty of cross-platform Upfront negotiations.

TV viewership for women’s sports surged 131% in 2024, fueling a 56% year-over-year increase in ad impact, according to a new report from TV outcomes company EDO. From NCAA basketball, lacrosse, and gymnastics to U.S. Open tennis and the WNBA, women’s sports have emerged as a potent platform for brands aiming to connect with highly engaged audiences and drive tangible consumer action.

EDO, the TV outcomes company, released today the most effective ads of 2023 across English- and Spanish-language media. The company analyzed hundreds of thousands of national TV creatives from yesteryear to identify the trends driving behavioral outcomes, such as search activity, website visits, or app downloads, which are highly predictive of future sales.

EDO, the TV outcomes company, and Experian, the world’s leading global information services company, will enrich EDO’s Connected TV (CTV) outcomes data with demographic attributes from Experian for more granular measurement across major leading TV platforms and manufacturers. The collaboration will enhance EDO’s IdentitySpine™ solution, which offers identity matching and resolution capabilities, with attributes such as age, gender, and household income in a privacy-centric way.

EDO, the TV outcomes company, released today the inaugural Holiday TV Outcomes Report, highlighting ad volume and engagement trends in Q4 2022 across key categories influenced by holiday shopping, as well as ad performance across live sports and TV network specials.

EDO, the TV outcomes company, officially launched its latest innovation to increase TV ROI for brand and network advertisers. EDO’s Creative Rotation Optimization™ allows advertisers to optimally reallocate in-flight creative weight with no additional media spend or changes required to their media footprint. The new solution harnesses real-time creative engagement signals to drive campaign performance gains up to 20%, which represent millions of dollars in unlocked business value.