Bobcat Honors Military Members and First Responders Through B.R.A.V.O. Program

B.R.A.V.O. program offers savings and financing for military members, veterans and first responders throughout the year

Bobcat Company, a global equipment, innovation and worksite solutions brand, is recognizing the vital role service‑oriented professionals play in building and supporting communities across the country. Through its B.R.A.V.O. program—Benefits for Responders and American Veteran Ownership—Bobcat offers exclusive savings and financing on eligible equipment to active and retired U.S. military members, veterans, first responders and medical professionals.

While Military Appreciation Month provides a meaningful opportunity to highlight Bobcat’s longstanding support for the military community, the B.R.A.V.O. program is available year‑round as part of the company’s broader commitment to those who serve on the front lines—both in uniform and in essential community roles.

The B.R.A.V.O. program offers eligible participants valuable savings and special financing options on qualifying Bobcat equipment. Designed to support professionals who protect, care for and serve others, the program helps make dependable tools more accessible for work, property maintenance and small business needs.

“Supporting those who serve our country and their communities has long been part of who we are at Bobcat,” said Mike Ballweber, president, Doosan Bobcat North America, Inc. “The B.R.A.V.O. program reflects our ongoing commitment to stand behind those who demonstrate courage, resilience and integrity every day.”

Available through authorized Bobcat dealerships, the B.R.A.V.O. program connects eligible customers with local dealer support and equipment built for real‑world demands whether on the jobsite, in emergency response or in service to their communities.

To learn more about the B.R.A.V.O. program, visit bobcat.com or contact an authorized Bobcat dealer.

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About Bobcat Company

Bobcat Company empowers people to accomplish more, a mission it has honored since creating the compact equipment industry in 1958. As a leading global manufacturer, Bobcat has a proud legacy of innovation, delivering smart solutions to customers’ toughest challenges. Backed by the support of a global dealership network, Bobcat offers an extensive line of worksite solutions, including loaders, excavators, tractors, utility vehicles, telehandlers, mowers, turf renovation equipment, light compaction, portable power, industrial air, forklifts, attachments, implements, parts and services.

With its North American headquarters in West Fargo, North Dakota, Bobcat leads the industry with its innovative offerings designed to transform how the world works, builds cities and supports communities for a more sustainable future. The Bobcat brand is owned by Doosan Bobcat Inc., a company within Doosan Group.

©2026 Bobcat Company. All rights reserved.

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“Supporting those who serve our country and their communities has long been part of who we are at Bobcat,” said Mike Ballweber, president, Doosan Bobcat North America, Inc.